As an entrepreneur, why would you want to write a book? Marketing is the primary reason. Putting a book out there on your product or your service places you in the position of being a person with recognized knowledge about the topic. It gives you the opportunity to develop status in your domain. Finally, you can demonstrate your expertise through the content of your book.
The media are always looking for experts, and published books are the first place they go to find them. Promoting books and their authors is a staple of most talk shows. Those in charge of lectures and other speaking engagements also look for those business people who have raised their visibility through publishing.
People rarely talk about a business person or their product/service for very long unless they have a book which can be discussed or shared. If you create a book that has value for others, word of mouth will make it an incredible marketing tool.
Search engines, Amazon – people use these to find out about people like you. Once they find you on a search engine, where do they go from there? If they are trying to understand more about your products or your service, Wikipedia is not going to answer their questions. Your website may not go into enough depth either. What they need is a book filled with your expertise to help them determine if they can use your product or your service.
A book is a multi-purpose marketing tool. Don’t overlook the possibilities.
The media are always looking for experts, and published books are the first place they go to find them. Promoting books and their authors is a staple of most talk shows. Those in charge of lectures and other speaking engagements also look for those business people who have raised their visibility through publishing.
People rarely talk about a business person or their product/service for very long unless they have a book which can be discussed or shared. If you create a book that has value for others, word of mouth will make it an incredible marketing tool.
Search engines, Amazon – people use these to find out about people like you. Once they find you on a search engine, where do they go from there? If they are trying to understand more about your products or your service, Wikipedia is not going to answer their questions. Your website may not go into enough depth either. What they need is a book filled with your expertise to help them determine if they can use your product or your service.
A book is a multi-purpose marketing tool. Don’t overlook the possibilities.
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